Why Most Landing Pages Don't Convert (And How to Fix Yours)

A beautiful landing page that doesn't convert is just an art project.

The 5 Most Common Conversion Killers

1. Unclear Value Proposition

If a visitor can't understand what you do and why it matters within 5 seconds, they're gone.

Fix: One clear headline. One supporting sentence. One primary CTA.

2. Too Many CTAs

Every additional CTA reduces the effectiveness of all CTAs. Decision fatigue is real.

Fix: One primary action per page. Everything else is secondary.

3. No Social Proof

People buy what other people buy. Without proof, you're asking for pure trust.

Fix: Reviews, logos, case studies, numbers. Make them visible above the fold.

4. Friction in the Form

Every field you add reduces form completion by 5-10%.

Fix: Ask for the minimum. You can always ask for more later.

5. Slow Load Time

Every additional second of load time reduces conversions by 7%.

Fix: Optimize images, minimize JavaScript, use a CDN.

The Formula That Works

Hero (value prop) → Social Proof → Benefits → How It Works → CTA → FAQ → Final CTA

Simple. Proven. Effective.